It took me many, many years to learn this secret. So pay close attention. It’s worth my weight and your weight in Gold.

Yesterday as we were getting ready for our big Champions Club 2007 launch, we were working feverishly to meet our launch deadline and had no time to spare. We’ve spent months and many man hours preparing for the event and now on the last day before kickoff everything started to go awry. First, the video wouldn’t work on our test page. Then we had shopping cart problems. And on and on it went. Then to tie a nice little bow on top of everything, I sent someone off in my fairly new Escalade to go do an important errand. When they turned the key nothing happened. It’s completely dead. So after quickly ascertaining it wasn’t the battery, I called the Cadillac dealer who hauled it away on the back of a truck. And I went back to the chaos.

Now, if this had happened twenty years ago (and similar things did), or even ten years ago, I would have gotten so caught up in everything that was going wrong that I would have (1) been in a terrible mood and (2) lost all my focus on the task at hand.

Not so this time. No, this time I actually smiled to myself on one occasion and out loud said, “this launch is going to be huge!”

How could I say that?

Because I’ve learned (after many bumps, bruises and tears) that when I am in hot pursuit of a long-held goal, and things start going haywire, it probably means I’m on the edge of something BIG —- if I don’t get distracted.

In fact, James Allen, who wrote the classic As A Man Thinketh, says as much. In describing successful people he says, “They hold fast to an idea, a project, a plan, and will not let it go; they cherish it, brood upon it, tend and develop it; and when assailed by difficulties, they refuse to be beguiled into surrender; indeed, the intensity of the purpose increases with the growing magnitude of the obstacles encountered.”

And that last sentence is the true secret:

“indeed, the intensity of the purpose increases with the growing magnitude of the obstacles encountered.”

If you can internalize and apply that secret, you will have one of the true “keys to the kingdom.”

How did it turn out for me this time?

Well, when we opened the doors to the Champions Club earlier today we were signing people up at the rate of one per minute in the early going. Things have slowed down some, otherwise we would have been out of spots in the first two hours.

As it is, more than half the spots are spoken for (in the first seven hours!) and registrations are still pouring in. It has been an incredible launch and a great bunch of interesting members for 2007.

Here is the link one more time if you missed it:
http://www.goals-2-go.com/champClub2007.htm .

And if you haven’t yet gotten your copy of the widely acclaimed 13 Secrets of World Class Goal Achievers, get it here: http://www.goals-2-go.com/13secrets.htm

My friend Darren Hardy, who is President of TSTN, posted this to his blog a few days ago and it begs to be shared:

In the hustle and bustle of this technologically packed world you may decide you really don’t want to achieve any lasting success in your lifetime. Sure, you can find a lot of strategies and tips here that can help you increase your success rate. But what about the people who are perfectly happy not achieving anything? So this is for all the people who want to have goals but not achieve them.

1. Make your goals vague – When setting your goals, use adjectives such as “more” and “some.” Goals like “I want to make more money” or “I want to lose some weight” virtually guarantee your progress will be minimal. Be as wishy-washy as possible.

2. Make your goals difficult to visualize – A good way to do this is to keep changing your mind on the details of your goal. If you are thinking a goal such as: “I want to own a red, blue or yellow Corvette or just a Mustang”, then you are definitely on the right track. If you kept that goal planted firmly in your mind, you are virtually guaranteed you’ll never go above a used Hyundai.

3. Think and speak negatively about your goals – Try using words like “I can’t” and “It’s too hard”. Goals such as “I can’t get a promotion, It’s too hard to take on more responsibility” will certainly keep you at the bottom of the food chain.

4. Avoid planning incremental steps – Take a goal – even a specific goal like “I will double my income by this time next year”. Then simply leave it as-is. Don’t write down any tasks or steps you’ll need to complete in order to achieve it. Just consider the goal a wish and nothing more. Creating a step-by-step plan will only confuse matters because it’s all too easy to take action on simple steps. Action in the direction of your goal would lead to success and you definitely don’t want that.

5. Don’t Do – Talk – Because talk is easier than action, this step one of the easiest steps for you to take. Try to fill up as much of your day with socializing as possible. Talk about all the things you will do someday or that you were gonna do. Just make sure you don’t mess it up by doing anything productive. Action is your enemy. Embrace your excuses!

6. Wait until you are motivated - Let’s face it, it’s much too difficult to go jogging or open a mutual fund account when you simply don’t feel like it. So just wait. Waiting gives you the peace of mind that someday, you might do something. But not yet, the timing isn’t right and you aren’t motivated anyway.

7. Don’t set a date – Setting a date when you expect to achieve your goal is too much pressure. Who needs it? Definitely not you if you want to avoid progress. You know that goals with dates get done, so by not setting a date you avoid making a commitment. You can keep putting off stuff.

8. List why it’s impossible – Now we are getting into the mental game of failing. This is quite possibly your greatest weapon against achievement because it destroys hope and optimism. So as soon as possible, set aside some time to create a long list of how impossible your goal really is. No matter what your target is, I am sure you can come up with plenty of reasons why it’s impossible. Be creative, make up some if you have to.

9. Don’t research your goal – You’re the kind of guy or gal who likes to “wing it.” Reading about how others have succeeded achieving a goal similar to you is just a waste of time. Instead of standing on their shoulders, they should be standing on yours! Sure, they might have overcome unbelievable odds to get from homelessness to CEO or 450lbs to 180lbs – but they were probably just “lucky” anyway. Don’t read anything that promises to help you get to your destination.

10. Think of anything except your goal – Here’s another mental strategy that will put you on the fast track to failure. Think of anything except for your goal. Why visualize success when there are plenty of clouds and TV reruns to think about? And while you’re at it, take action on these flights of fancy instead of your goal. Take the easy path, that’s the only way you can fail in record time.

To conclude, I know you might be a bit overwhelmed with all the work you have to do to avoid reaching your goal. You might even think it’s even more work. Never fear! You can do it. Print out a copy and hang it on your bathroom mirror. Post it in your office. Read it every day. Internalize these principals and you can reach depths of failure you have possibly never imagined!

Abridged from Achieve-IT! at www.persistenceunlimited.com